"They say it's a dark pattern. That's a cowardly, lose-win way of doing business." Jay Tan talks growing to $30k/mo.

Jay Tan was coasting on $30k MRR when X started charging a prohibitive price point for their API: $42k/mo. So he shut it down and started working on Zylvie.

The obvious takeaway here is that platform risk is real and you shouldn't be dependent on any one service... but Jay took a lot more away from his journey than that.

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