The power of the right content in the right community - Lesson Learned

Over the past few weeks I've been writing short guidance and lessons learned articles for different areas of project management

The aim is to market the free weekly templates I send out for SlideGame.io to gain additional subscribers

At first I shared on Twitter, with a very low engagement (as you can see in the first picture) - just 2 likes.

Then I decided to find a specific audience for my content i.e. Project Managers, and posted pretty much the same content on the Project Manager Subreddit. (second picture) - This led to 88 upvotes and 10 comments.

I quickly followed up with a link to my templates and my site received an additional 10 subscribers

This just shows the power of the right content in the right community.

Best explanation of the right content for the right place I've seen is by @harrydry here