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Building a money management SaaS without a coding backgroundIH+ Subscribers Only

Ben Waterman co-founder of Strabo

When Ben Waterman started working in finance, he couldn't believe how analog money management still was.

He decided to build a single platform to view, manage and analyze multiple accounts. But he didn’t have a background in coding.

Here’s how he got started👇.

From running to running a business

I'm originally a professional athlete. I ran on the track for Great Britain. I missed out on running the 800m at the 2016 Olympics, so I had to go and get a real job.

I worked in finance for almost three years managing client money. I couldn’t believe how analog it all was. A lot of rich people were paying exorbitant fees and still doing a lot of their finances over the phone.

Growing up, all I cared about was sport. The closest thing you can get to sport in the professional world is starting a business. That attracted me more than financial gain.

I had a go at a sustainability startup, but that didn’t work out. I kept coming back to this idea of managing money. It was a gradual process of realizing I could tackle some of these systematic inefficiencies.

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  1. 2

    Building a money management SaaS without a coding background? Impressive! Your journey shows that determination and smart problem-solving can conquer any challenge. Excited to see how this evolves!

  2. 2

    Thanks for the feature! Was an absolute pleasure to work with you on this

    1. 1

      thank you Ben :) you too!

  3. 1

    It's impressive how you leveraged no-code tools to break into the tech industry. Can't wait to see where your innovative approach takes your business next!

  4. 1

    Great article! Ben's journey is truly inspiring for aspiring entrepreneurs without a coding background. His approach of starting with no-code tools, focusing on user feedback, and persistently iterating is a valuable lesson. It's refreshing to see how he balanced B2C and B2B strategies. This story really shows that with determination and the right problem-solving mindset, it's possible to build a successful SaaS product even without initial technical expertise. Thanks for sharing!

  5. 1

    this blog perfectly says that there are tools out there, one just needs to get the effort in to make it a worthwhile product!

  6. 1

    These tools allow you to create and customize your application with minimal technical expertise, offering a range of pre-built functionalities and integrations to get your project off the ground.

  7. 1

    no code is a great way for people to get into tech and then learn how to give it a go from their end with a full in house production for a system.
    no code websites are also a great way to get publish ready websites in matter of hours

  8. 1

    Great journey, Ben! I’m also building a platform for small businesses with a focus on simplifying the funding process. I’m curious about your experience with no-code tools and how you transitioned to a full tech stack. Also, I’m interested in joining the WhatsApp group ‘Opus’—would appreciate it if you could point me in the right direction. Thanks!

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