Pausing Our Digital Agency to Build a $20k/mo WordPress Plugin
Hello! What's your background, and what are you working on?
I'm Puneet, and I am an electronics and communication engineer by education, web designer and developer by passion, and agency owner by profession. :) I started programming at the age of 10 and kept exploring. My interest in web design led me to WordPress and I started building themes and plugins.
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nice
Hey Puneet. Have you ever considered porting your solution to other cmses?
Hey Puneet, congrats on your success.
wow! I also want to run this type of SaaS, but i am know nothing about code...
This is such a great plugin, I've used it on various sites. Congrats Puneet!
Thanks, Ben! Glad to hear that it's a part of your workflow :)
Congrats Puneet on the success of multiple businesses.
Thanks, G!
Congrats on your success, Puneet. I noticed you said 10K sites use the free version of PowerPack while 60K use the paid version. That's super interesting because I would have expected those proportions to be flipped (free more popular than paid).
Do you know why the paid version is so much more popular than the free?
Maybe it means you have room to significantly increase your pricing.
Thanks, Kyle!!
I get your point, and that's what I have seen commonly in the WordPress ecosystem as well.
The free version has a limited set of features, and it's mostly used by people who run a couple of personal websites. Also, it was launched much after the Pro already became popular.
Pro version is used mostly by freelancers and agencies who use PowerPack and Beaver Builder for client sites. We have customers who use the plugin on 100-200 client websites. So, that's how the active install counts for the Pro version shoots up!
We introduced the plugin at $49/year and then after a few months revised it to $69/year. The response has been good, and the pricing looks apt, the goal is to keep it "pocket-friendly" for businesses of all size. :)
That makes sense, thanks for answering!
This comment was deleted 7 years ago