I killed my Chrome extension and rebuilt it as an Arabic-first web app

I killed my Chrome extension and rebuilt it as a web app. Here's why.
EmotifyAI started as a Chrome extension. A few months in, I made a hard call and scrapped that form factor to rebuild it as a full web app.
The reason: I kept hitting the same wall. Most general-purpose AI tools are great at English and weak at Arabic, the tone, the nuance, the way people in the Gulf actually make buying decisions. A browser extension was too cramped to solve that well. It forced the product to live inside someone else's UI when the real value needed room to breathe.
So now it's a web app, Arabic-first (English fully supported too). It turns dry, technical product descriptions into copy that actually converts, tuned for Gulf consumer psychology rather than translated-from-English filler.
Where I'm at right now: deep in market research and go-to-market. I have a clear niche (e-commerce store owners on Salla and Zid) but I'm still figuring out the cheapest, highest-signal way to reach them. Currently testing Instagram Reels with a hook built around "95% of your buying decision is emotional."
Open questions I'm wrestling with, and would love input on:

For a non-English SaaS targeting a specific regional market, does build-in-public even translate? Or is the audience here just not on these platforms?
Anyone gone from extension to standalone app? What did you underestimate?

Solo founder, no formal dev background, doing the product, prompts, and marketing myself. Happy to share specifics on the stack or the prompt system if useful.
Would mean a lot to get the feature set torn apart: emotifyai.com