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How to come up with a good name for your startup?

Okay, a name is an important part of any company. It may not be the most important part (think Apple) but it sure helps a lot to have a good name.
Over time, I've developed the following criteria to help come up with a good startup name.

The answer to all of these questions should be YES.

  1. Is the name somehow related to what the startup does?
  2. Is the name easy to remember, and doesn't have confusing spelling?
  3. Can you get a decent domain for this name at a reasonable price?

After that, if the answer to these questions is YES, this should prove very helpful for your journey.
4. When you search for that name, do a lot of results show up? Is there space for you with little effort to gain the #1 spot when people search for the name of your startup?
5. The more you repeat the name, does it sound nice to your ears?

What advice do you have for coming up with a good name for a startup?

on July 8, 2022
  1. 3
    1. Check if name is trademarked

    2. It should not create confusion when pronounced

  2. 2

    This is a good heads-up. I'd add one more condition:

    • Can you get decent social media handles for it? (Facebook, Twitter, Reddit, etc.)

    And if you're in the United States:

    • Is there an organization in your state who's registered, or doing business, as that name already?
    1. 2

      good addition 👍