How I randomly fed street kittens - Marketing Lesson

Short summary

I saw a donation box - bad marketing

I asked myself how I can make it more fun.

What if a specific cat asked for money???

I took a pencil and a piece of paper and got creative. I placed a note near a cat that was sitting on a bench.

Why it's good marketing

🍰 Easy to try. If it failed I wouldn't worry about it.
👀 It was able to get people's attention.
📸 It was a cool, memorable experience that people wanted to remember.
🙌 It feels that you're a part of something.
👨‍👨‍👧‍👧 Social proof. My own money made people think they weren't the only ones who donate.

Result

Tripled the money.
Made a few people laugh.
Bought some milk and fed the cats.

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The complete story is also on the website :)