Growth tactic for mobile apps I have not seen enough. Why?
My assumption is based only on my experience using mobile apps. But it's so rare to see that the app have some sort of referral program AND share some subscription perks in it.
For example I have an app with a subscription model. You pay $ 2.99,. You get some features.
Is it a good idea to enable those features to those, who invite their friends?
Why I do not see this way of managing growth? I can remember some perks based on money giveaway (think Uber), but not with a subscriptions features. Why?
I think the Apple AppStore guidelines prevent unlocking features in return for actions like sharing.
Thanks, will take a look about that.
But I cannot find anything about Android. Maybe it's fine for Android.