It feels like a hack, a superpower. As soon as they sign up, find them on LI, connect with them, write a personal email, interact on their posts, ask them for a call, and listen to their problems.
Learning who is and isn't your audience and how they behave is the key. It shows you who you should focus on, what problems do they have, how do they speak and how to activate them.
Do you guys do it? I am doing it for every single product I build as well as a PM in my day job.
It's time-consuming, takes effort, and there is a lot of manual work, but f* it's the ultimate hack to grow and build the right thing.
I want to hear about your experiences as I am building lead qualification ai tool that sends you a Slack notification whenever you get a new signup, summarizing who they are, qualifying and scoring them, and drafting a personal email to get them on a call.