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Building a Saas at night after my full-time job and putting 3 kids to bed

Hi everyone,

I'm a father of 3 kiddos, work a full-time job, and for the last few months i've been spending my evenings building a SaaS for marketing agencies.

The idea came from seeing how much agencies spend creating proposals and quotes, many are still copying old documents, editing PDFs, and rewriting the same information over and over. Even in the era of AI manual work still a must.

I started building an MVP that can generate agency proposals in minutes by reusing agency information, services, pricing, and proposal templates.

The reality is that progress has been slower than i expected. Some nights i get 1 to 2 productive hours. Some nights a kid gets ill, work get busy, or i'm simply too exhausted to continue the project.

I've reached the stage where i have a working MVP, but now facing what feels like the hardest part: getting real users and honest feedback.

I'd love feedback from other founders on:

  1. How did you get your first 10 beta users?

  2. What acquisition channel worked best when you had almost no budget?

  3. Looking back, what mistake dud you make when validating your SaaS?

Sometimes it feels like everyone is shipping faster than me, but i'm trying to stay consistent and make progress one evening at a time.

Thanks for reading, and i'd appreciate any advice from founders who've been through this stage.

** If anyone wants to see the MVP and give brutally honest feedback, i'm happy to share the link in the comments. **

on June 18, 2026
  1. 1

    Building SaaS while working full-time and raising 3 kids is already a win. For my first users, I'd focus on direct outreach instead of marketing channels. If your tool genuinely saves agencies time, a handful of conversations with agency owners could get you your first testers faster than months of content creation.

  2. 1

    One thing I'd be careful about is treating feedback and validation as the same thing.

    It's possible to get a lot of encouraging reactions to an MVP and still be uncertain about what exactly people are responding to.

    That ambiguity tends to become more important once the first users start arriving.

    1. 1

      100% correct, thank you.

      1. 1

        You're welcome.

        Sounds like you're approaching it thoughtfully. Interested to see what you learn once real users start coming through.

        1. 1

          Sure, I will keep you posted, happy to share my journey.

          1. 1

            Looking forward to it.

            The interesting part usually starts once the first few users behave differently than expected.

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