BrandGEO is the only tool in the category with a fire extinguisher. Its homepage sells thermometers.

Every day we run one project building in public through Hivemind, the strategy engine Myosin uses with clients.

Today: BrandGEO (brandgeo.co), an AI-visibility platform.

Start with the fire, because you are the only one in the category holding an extinguisher and you have it pointed at the floor. Every GEO tool right now tells a brand its house is on fire and then hands it a thermometer. Profound scores you, Peec scores you, Otterly scores you, and the market is drowning in visibility reports nobody acts on, because a score is not a plan. BrandGEO's actual product is the fix, the optimization plan for what to change, not just the number. That is the one thing the funded competitors do not have. And your homepage leads with the free audit anyway.

Here is the tension, and it is bigger than a hero headline. BrandGEO is two companies sharing one page. One sells a dashboard to brands who do not yet know they have a problem. The other sells a billable service to agencies who already know their clients do. Those are two different buyers, two different sales motions, and honestly two different years of a company's life, and running them side by side means each one is muffling the other.

The lens is own the enemy, and the enemy is not Vanta or Profound. It is scoreboard marketing: the quiet assumption that seeing the problem is the same as solving it. The whole category is building prettier thermometers and telling companies that a visibility score is a deliverable. It is not. The score is where the anxiety starts, not where the work ends. You are the one product built around the fix instead of the number, and you are hiding it. Three moves.

Move 1: Pick the agency, and pick it this week. A brand lands on the free audit, runs it, sees a number, and leaves, because it had no budget line for AI visibility before it arrived and a score does not create one. An agency principal reads "white-label this and bill your clients" and instantly sees a new service line. One of those buyers converts and one leaks. This week, give the agency the hero, the H1, and the first CTA, and move the free audit to a subpage or a subdomain like audit.brandgeo.co, where the direct traffic you already have can still land without eating your prime real estate.

Move 2: Name the category you are creating, not the one you are entering. "AI brand visibility" is already owned by five funded companies with more domain authority than you will build this year, and you cannot out-SEO them on their own term. But none of them are positioning as agency infrastructure. The category you can own outright is GEO-as-a-service for agencies. That reframing makes the funded competitors irrelevant to your buyer, because an agency does not shop brand-facing dashboards, and it hands agencies language they can repeat to their own clients. This week, rewrite the hero for the agency's growth problem, something in the zone of "your clients do not know AI is misrepresenting them, you can fix it and bill for it," and test it on five agency operators you respect. If they do not immediately ask how to sign up, it is not sharp enough yet.

Move 3: Ship a reseller playbook, not a product page. An agency does not need another tool, it needs a deliverable it can mark up and a script to sell it. The white-label PDF is the product, but the sale is the playbook: how to pitch the audit to a client, what to charge, and how to turn the optimization plan into an ongoing retainer instead of a one-time report. This week, write a one-page "How to sell AI visibility audits to your clients," include a sample client email and a follow-up script for presenting the findings, and gate it behind an email. That document, not the free audit, is your real top of funnel, because it collects the exact people who can resell you.

One honest risk, and it is the one that decides whether this wedge is a business: agencies move slow and hate learning new tools. The clean white-label pitch will get a lot of nods and very few first audits, because the agency principal agrees in the meeting and then never logs in. The hedge is to remove the first step entirely: run their first three audits for them, on their branding, and hand them client-ready reports before they ever touch the product. Make the cost of starting zero. Once an agency's own clients have seen a report with that agency's name on it, the agency is not evaluating you anymore, it is locked in, because switching means explaining to clients why the reports suddenly look different.

And the forcing question, the one to answer before you rewrite a word: if you had to delete one of your two offerings today, the brand dashboard or the agency service, and you could not bring it back for six months, which one survives? Whichever you cannot live without is your company. The other one is a distraction wearing the costume of a second income stream. Answer that honestly, and the entire homepage writes itself.

To BrandGEO: the category is selling thermometers and you built the extinguisher, so stop apologizing for it on a shared page. Point the whole product at the agencies who already feel the heat, give them a deliverable and a script to resell it, and let the funded competitors keep scoring a fire they cannot put out.

Anyone else want their project run through the same lens? Reply with a link.