5 days after my "zero sales" post — traffic dropped as expected, but something interesting happened

One thing I liked here is that you didn't rush to explain away the zero sales. It's easy to convince yourself it's "just distribution." Waiting until the funnel data tells a clearer story is a much stronger approach than optimizing based on assumptions.

Not rushing to explain away zero sales is genuinely hard discipline. The instinct after a post like that is to immediately start tweaking things to feel like you're doing something, but tweaking before understanding usually just adds noise to a signal that was already thin.

2 organic search visits is a small thing but it's the kind of small thing worth paying attention to, since it means something is starting to exist outside of attention you directly created. That's a different kind of signal than traffic you have to keep generating yourself.

Respect the "trying not to believe what's comfortable" line — that instinct is the whole game.
Honest take: at ~10–33 visitors/day you can't actually answer demand vs distribution yet. ~40 anonymous visitors is statistical noise — zero sales from that tells you almost nothing, and polishing the funnel (the screenshots, pull-quote, and share card are all good moves) is optimizing a page that not enough of the right people have seen to judge.
What cuts through fastest isn't more traffic — it's 5–10 real conversations with people who fit your ICP. Watch them use it live, ask what they'd pay. Qualitative signal answers "is this a real problem" in a week; 40 anonymous visits never will.
And the free test-roasts probably got no replies because free + cold to a stranger is the weakest ask there is. If you go direct, make it warm and specific — "built this because [their exact problem], roasted your [thing], here's what it found" — a person, not a broadcast.
Distribution's likely the nearer bottleneck, but don't let zero sales from a tiny sample convince you the demand answer is in yet. Keep going.....

The traffic drop after a viral post hit is always such a gut punch, but that "something interesting" twist at the end is what I'm curious about — did it end up being a net positive somehow?

The honesty here is refreshing — 'trying not to just believe what's comfortable to believe' is genuinely hard to practice. One way to start separating demand from distribution: look at where funnel drop-off happens before checkout. If people reach your CTA or pricing section and still bail, that points to pricing or trust gaps. If they bounce early before even scrolling to the form, it's more likely a messaging or demand issue. Your new funnel tracking should surface exactly this signal within a week or two. Also, two organic Google visits this early is actually a good sign — that traffic tends to be higher-intent than the community spike.

33 visitors a day dropping to 10 is too little traffic to separate a demand problem from a distribution one, and waiting for sales to answer it will take months. Read the funnel as rates instead: scroll-to-form, then form-to-checkout-click. If lots of people reach the form and nobody clicks checkout, that's an offer or pricing read you can get this week off 70 visitors instead of 700.

The shareable result card is the part I'd push hardest. A roast tool has something most products don't: the output itself can do the spreading, if it's sharp enough that the person roasted wants to post it. So I'd spend a cycle making the card funnier and meaner before chasing new channels, since that's a content-quality lever you fully control.

On the two Google visits, dig up the exact query in Search Console. If it's a "roast my X" type search, that's exactly the channel you said you want, the kind that compounds without you pushing it. A few pages built around the variations people search could turn those two visits into a real trickle.