$0 to $1000 MRR starts with understanding your "Dream Customer"

If you're struggling with getting your product out there and getting people to act, you likely don't know who you're selling to.

Finding your "Dream Customer" is super useful for figuring out your messaging, pitch, and distribution channels.

In short, it helps determine:

• Where to post
• What to post
• Who to target

There are tons of books about marketing, and most of them start by showing you that you need a deep understanding of your customers.

• Building a StoryBrand by Donald Miller

  • "The customer is the hero of the story, not your brand. Companies tend to sell solutions to external problems, but customers buy solutions to internal problems."

• This Is Marketing by Seth Godin

  • "People do not buy goods and services. They buy relations, stories, and magic. Find the smallest viable audience who truly needs what you have."

• They Ask, You Answer by Marcus Sheridan

  • "Your ideal customers are already telling you exactly what they want to know. You just have to listen and be willing to answer their questions."

• Positioning by Al Ries & Jack Trout

  • "The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist with your perfect customer."

• Start with Why by Simon Sinek

  • "People don't buy what you do; they buy why you do it. And what you do simply proves what you believe. Your ideal customer shares your why."

• Purple Cow by Seth Godin

  • "In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible to your dream client."

• Hooked by Nir Eyal

  • "To change behavior, products must ensure the user feels in control. No one wants to feel like they're being manipulated. Find the customers who need your solution, not the ones you need to convince."

• All Marketers Are Liars by Seth Godin

  • "Successful marketers don't tell the truth to everyone. They tell the truth to their ideal audience, their true believers who want to hear it."

I took all the teachings from these books and made them into a tool: Dream Client Profile